How to Choose a Realtor to Sell Your House
1. Look for a certified Realtor. While many people believe a Realtor and real estate agent are the same thing, only real estate agents with the title “REALTOR” after their name actually belong to the world’s largest trade association of agents. Official Realtors earn more industry credibility since they must pass certain eligibility tests, abide by a strict code of ethics and participate in annual extended education courses to belong to the group.
2. Choose a Realtor from a large, reputable real estate office. Bigger real estate offices generally have more resources for selling and marketing homes. When multiple agents work from one location, a greater number of people can spread the word about your home.
Consider working with a nationally-franchised real estate agency. These offices tend to have bigger advertising budgets than independently-owned firms.
3. Ask for a marketing plan. A good Realtor will know how to price your house correctly to attract buyers. Your potential agent should know who your target audience is, have a recommended strategy for giving your home curb appeal and present a plan to market your house using multiple media outlets.
4. Check references.
Ask your potential agent for a list of satisfied home sellers who completed real estate transactions with the agent.
Call 2 or 3 former customers to verify that the agent handled their home sale to their satisfaction.
If any problems were encountered, ask the former customer to share details. Confirm that any issues were taken care of to the satisfaction of all parties involved with the sale.
5. Consider the agent’s experience and capabilities. Many people receive real estate licenses each year but only a handful make it a lifelong profession. The ideal Realtor has several years experience.
Find out how long the agent has been selling homes. Veteran real estate agents often have more contacts to help sell your home and more experience to help overcome obstacles.
Research the number of homes similar to yours that the agent has sold. Consider the number of sales in your price range that the agent has successfully completed. A long list of at least a dozen yearly home sales in your home’s price range indicates a good understanding of your audience.